Originally written in 1964 by Norman Whitfield and Eddie Holland, the song was recorded first of all by Smokey Robinson and the Miracles in that year but was not released as a single. Jimmy Ruffin also recorded the song before the Temps version was released. The Temptations version was released in '66 and made No 3 US Pop, and No 18 UK. It also turned into a great double-sider with the B Side getting as much attention on the UK Dancefloors as 'Beauty'.